BRINGING HERITAGE FLAVORS TO MODERN CANADA

Sarry's is revolutionizing the Canadian dessert market by introducing authentic Gulab Jamun / Rose Water berries to coffee shops, convenience stores, and specialty retailers across Lower Mainland British Columbia. We're transforming a beloved South Asian delicacy into a mainstream premium dessert experience that resonates with Canadian taste preferences while honoring its rich cultural heritage.
 

OUR VISION

We envision a Canada where diverse culinary traditions enhance everyday experiences. By positioning Gulab Jamun as "Rose Water Berries" – premium, Instagram-worthy treats with romantic Mughal Empire heritage – we're creating cultural bridges through exceptional taste.
 

MARKET OPPORTUNITY

The Numbers Behind the Craving

The modern consumer is moving away from generic sweets. They are looking for authenticity, quality, and a story.

• 7.5% Annual Growth: The ethnic food sector is outperforming standard snacks, driven by a diverse population and "adventurous eaters."

• The 3% Gap: Coffee shops currently capture only 3% of impulse purchases. This is the single largest untapped revenue opportunity in the café environment.

• The "Snackification" Trend: Customers are replacing large meals with premium, small-format snacks. Our 2-pack is perfectly positioned for this shift.

 

Optimized for the Modern Lifestyle:

Grab-and-Go Ready: No prep, no mess, and no wait time for the customer.

Perfectly Portioned: The 2-piece format hits the "sweet spot" for calorie-conscious yet indulgent buyers.

Flavor Pairing: Specifically crafted to pair with high-margin beverages like Dark Roasts and Chai Lattes.

STRATERGIC MARKET FIT

For the Coffee House:

In a world of "muffin fatigue," the Rose Water Berries / Gulab Jamun 2-pack offers a sophisticated, legendary South Asian delicacy that invites customers to try something new with their daily brew. It’s an easy upsell that feels like a luxury.

​

For the Convenience Store:

Capitalize on the 7.5% growth in ethnic foods by offering a gourmet dessert option that satisfies the late-night or post-lunch craving in a portable, shelf-stable format.

​

The Future of Flavor is Here:

We aren't just selling a 2-pack of sweets; we are satisfying a need of a growing demographic of consumers who value culture and quality.

​

​

OUR UNIQUE APPROACH

Cultural Positioning
We market Gulab Jamun / Rose Water Berries as "Heritage Meets Coffee Culture" – emphasizing the romantic, premium nature while making the product approachable to Western palates. 

​

Premium Positioning
At $3.50 per serving, we position Gulab Jamun / Rose Water Berries as an affordable luxury – competing with traditional coffee shop desserts while offering something truly unique and Instagram-worthy.
 

DISTRIBUTION STRATEGY

We focus on four key channels to maximize market penetration:

Independent Coffee Shops - Higher margins, cultural openness, social media-savvy clientele.
Convenience Stores - High foot traffic, impulse purchase optimization.
Superstores / Markets - Premium positioning, educated consumers.

​

GEOGRAPHIC FOCUS

Our initial expansion targets the most promising areas in Lower Mainland BC:

1) Downtown Vancouver 
2) North Vancouver 
3) Richmond

4) Burnaby

5) Surrey
 

FINANCIAL VISION

Financial Performance and Growth Trajectory: The company’s financial strategy is built on strong fundamentals.

Startup Investment: $100,000 secured for initial capitalization, leveraged to obtain additional funding through grants and loans. Approximately 180,000$ in a Loan / Line of Credit secured from TD bank. We are currently working on acquiring addition funding from Futurpreneur. 

Revenue Projections: Targeting $803,250 revenue by the end of year one and $3,227,250 by year two, reflecting steady market penetration and increased sales velocity across 200+ retail outlets. Net

Income: Projecting $124,892 in net income for year one and $1,515,326 for year two, with robust retained earnings and disciplined dividend policies to ensure shareholder value.

Cost Efficiency: Monthly operating costs average around $45,000, with scalable production capacity ranging from 800,000 to 1,600,000 pieces per month, driving per-item costs down through economies of scale (as low as $0.078 per piece at peak output).

Balance Sheet Strength: Total projected assets exceed $2.17 million by the end of year two, ensuring operational solvency and capacity for expansion.
 

MARKETING PHILOSOPHY

We overcome cultural unfamiliarity through:

Extensive sampling programs with goals of 100% conversion rates.
Educational storytelling about our Mughal heritage.
Instagram-worthy presentation that drives social media engagement.
Cultural ambassador partnerships with food bloggers and influencers.
 

QUALITY COMMITMENT

Every Gulab Jamun / Rose Water Berry is crafted with premium ingredients and traditional techniques, adapted for modern Canadian tastes. We maintain 70%+ gross margins while ensuring retailers earn 43% profit margins – creating win-win partnerships that drive sustainable growth.
 

SUCCESS METRICS

We measure success through:
Customer satisfaction scores above 4.2/5.0
Store retention rates exceeding 85%
Brand recognition in target demographics above 15%
Social media engagement rates over 5%
 

INVESTMENT & GROWTH

We're building a scalable business model that transforms ethnic desserts into mainstream success stories. Our initial targets are Metro Vancouver after which we will move on to the Greater Toronto Area and the rest of Canada.
 

JOIN OUR JOURNEY

Sarry's Wholesale Corporation represents more than a business – we're cultural ambassadors bringing diverse flavors to Canadian tables. Whether you're a retailer seeking unique products or an investor interested in the growing ethnic foods market, we invite you to be part of our delicious revolution.
 

Discover the taste of tradition, reimagined for modern Canada.