BRINGING HERITAGE FLAVORS TO MODERN CANADA
Sarry's is revolutionizing the Canadian dessert market by introducing authentic Gulab Jamun / Rose Water berries to coffee shops, convenience stores, and specialty retailers across Lower Mainland British Columbia. We're transforming a beloved South Asian delicacy into a mainstream premium dessert experience that resonates with Canadian taste preferences while honoring its rich cultural heritage.
OUR VISION
We envision a Canada where diverse culinary traditions enhance everyday experiences. By positioning Gulab Jamun as "Rose Water Berries" – premium, Instagram-worthy treats with romantic Mughal Empire heritage – we're creating cultural bridges through exceptional taste.
MARKET OPPORTUNITY
The Canadian dessert industry represents a $12 billion market opportunity, with ethnic foods growing at 7.5% annually. While coffee shops currently capture only 3% of impulse purchases, we see massive untapped potential for exotic desserts that tell compelling stories and deliver memorable experiences.
OUR UNIQUE APPROACH
Cultural Positioning
We market Gulab Jamun / Rose Water Berries as "Heritage Meets Coffee Culture" – emphasizing the romantic, premium nature while making the product approachable to Western palates.
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Premium Positioning
At $3.50 per serving, we position Gulab Jamun / Rose Water Berries as an affordable luxury – competing with traditional coffee shop desserts while offering something truly unique and Instagram-worthy.
DISTRIBUTION STRATEGY
We focus on four key channels to maximize market penetration:
Independent Coffee Shops - Higher margins, cultural openness, social media-savvy clientele.
Convenience Stores - High foot traffic, impulse purchase optimization.
Superstores / Markets - Premium positioning, educated consumers.
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GEOGRAPHIC FOCUS
Our initial expansion targets the most promising areas in Lower Mainland BC:
1) Downtown Vancouver
2) North Vancouver
3) Richmond
4) Burnaby
5) Surrey
FINANCIAL VISION
With optimized operations and mainstream positioning, we project achieving $131,250 in monthly revenue and $93,341.69 in monthly profit by reaching 200 retail outlets. This requires just 10 units sold per store daily – a significantly more achievable target than traditional ethnic food distribution models.
MARKETING PHILOSOPHY
We overcome cultural unfamiliarity through:
Extensive sampling programs with goals of 100% conversion rates.
Educational storytelling about our Mughal heritage.
Instagram-worthy presentation that drives social media engagement.
Cultural ambassador partnerships with food bloggers and influencers.
QUALITY COMMITMENT
Every Gulab Jamun / Rose Water Berry is crafted with premium ingredients and traditional techniques, adapted for modern Canadian tastes. We maintain 70%+ gross margins while ensuring retailers earn 43% profit margins – creating win-win partnerships that drive sustainable growth.
SUCCESS METRICS
We measure success through:
Customer satisfaction scores above 4.2/5.0
Store retention rates exceeding 85%
Brand recognition in target demographics above 15%
Social media engagement rates over 5%
INVESTMENT & GROWTH
We're building a scalable business model that transforms ethnic desserts into mainstream success stories. Our initial targets are Metro Vancouver after which we will move on to the Greater Toronto Area and the rest of Canada.
JOIN OUR JOURNEY
Sarry's Wholesale Corporation represents more than a business – we're cultural ambassadors bringing diverse flavors to Canadian tables. Whether you're a retailer seeking unique products or an investor interested in the growing ethnic foods market, we invite you to be part of our delicious revolution.
Discover the taste of tradition, reimagined for modern Canada.